Re-inventing the keyboard

The new concept keyboard from this Russian company seems to be making its way around the net. It's more then just a pretty new keyboard, every key of the Optimus keyboard is a stand-alone display showing exactly what it is controlling at this very moment. Which would be ideal for a lot of us who hate having to learn all the new shortcuts that every application has. I've spoken to a lot of people about this and it seems everyone can't wait to get their hands on this one.
http://www.artlebedev.com/portfolio/optimus/