adicolor shorts

The adicolor project is something we really love, in fact, I used use my marker on shoes during high school to give them a personal touch. To promote their creative line of adicolor shoes, Adidas has commissioned some seven directors (Neill Blomkamp, Roman Coppola & Andy Bruntel, Psyop, Saiman Chow, Happy and Charlie White) to create seven spots to promote Adicolor customizable sneakers. They can be downloaded automatically via a podcast, check apple's itunes site for more info (search for adicolor). And of course the adicolour website in the link here. The first video features Jenna Jameson and is directed by the Tronic studio from New York, yumm.